Welcome to your root-cause approach


to whole body wellness.

to body confidence.

to answers, finally.


A functional health & fitness program designed to be your last.

Join the July 2024 Waitlist

Hi, I'm Jenn Cino

I'm a personal trainer-turned-functional health practitioner and I created this program for women just like you.

"In love with how I'm feeling & can't thank you enough!!!

I don't own a scale so I have no idea about numbers but those don't matter to me anyway. I feel better than I have in a long time (possibly ever?). I'm at peace physically, mentally, emotionally, and spiritually. Trusting the process and myself. I got this! Thank you again for everything."

"I've obviously seen great improvements in my body,

but what I'm most excited about is the change I've seen in my mentality. I feel so much happier and positive, and I'm able to do so much more with my time... I was hesitant when I signed up for f+f because of money but honestly you can't put a price on health and happiness, it is worth way more than you charge."

"Thank you just
isn't enough.

You quite literally are changing my life and that of my family's as I make better choices for myself and my body through education and self advocacy"

"My wins through this program have been lifechanging.

I have symptom free periods, 28 day cycles. I don't feel bloated, I have energy, I don't crave sweets. It's crazy to me! I have also lost 10lbs which I was not expecting at all. We've changed our family's lifestyle. I am just so, so grateful for you, Jenn, and this program."

When your "labs are normal" and you feel anything but -
or the workouts and clean eating don't work like they used to,

it's time to work with your body instead of fighting against it.

Root-Cause Analysis

Would you believe me if I told you that we have never received a lab that came back "normal"? That's because when you're digging deep enough into science and data, you find that your symptoms actually aren't all in your head (imagine that?). We take a root-cause approach to your physical and mental imbalances to ensure that you're no longer on a hamster wheel of trial and error and know exactly what your body and mind need to finally thrive.

Functional Fitness

Did you know fitness can be used as a tool to balance your hormones, banish the gut issues, and clear your skin while also improving strength, energy, and everyday confidence? Fitness can be used as a form of healing that most functional lab programs aren't focusing on. With body recomposition (read: getting stronger & fitter) as a main pillar of our program, you will not only lose stubborn fat & improve your body confidence, but your newfound strength will supercharge your results from the inside out.

Nourishment from the Inside Out

I've never met a calorie deficit that has healed hormone imbalances, mineral depletion, and deep-rooted gut issues. In fact, most women we work with are shocked to hear they are undereating, perpetuating symptoms like weight gain, fatigue, low libido, and thyroid dysfunction simply because they are unknowingly starving their metabolism. Every client embarks on a nourishment journey that looks unique to them & their situation in order to banish the food overwhelm once and for all.

A Care Support Team

If you could do this on your own, you probably would have by now. All of our team members are trained & certified in functional health and have the personal and professional experience to get you to where you want to be. With varying backgrounds in exercise science, traditional medicine, and health coaching, we have bridged the gap of where other functional medicine programs fall short: unmatched support & coaching expertise with a specialty in fitness and functional health. Longterm health & longevity is more than just supplements & castor oil packs (not sorry).

See what all the hype is about.

"Jelly-o gummi bears wafer. Oat cake cupcake bonbon toffee. Jelly tiramisu gummi bears jelly beans dragée dragée cupcake fruitcake. Jelly beans pastry toffee halvah caramels."




"Jelly-o gummi bears wafer. Oat cake cupcake bonbon toffee. Jelly tiramisu gummi bears jelly beans dragée dragée cupcake fruitcake. Jelly beans pastry toffee halvah caramels."




"Jelly-o gummi bears wafer. Oat cake cupcake bonbon toffee. Jelly tiramisu gummi bears jelly beans dragée dragée cupcake fruitcake. Jelly beans pastry toffee halvah caramels."




And learn how our functional health & fitness programs can transform your life like it has for over 1000 other women worldwide.

Download our Service Packet

  • Weight loss & body recomposition challenges
  • Hormone imbalances 
  • Inflammation & skin conditions
  • Low energy and fatigue
  • Poor gut health

... and more

Our team has worked with over 1000 women and men to help them overcome...


Your results-driven support team.

Your Practitioner will get to know you, your health history, and your goals in order to curate a personalized, in-depth protocol that will not only be based on your lab data, but will help you address the underlying root causes that are getting in the way of you feeling your healthiest, most confident self.

Functional Practitioners

Your experienced health coach is here to guide you through the small, incremental daily changes and protocols that will lead to huge shifts in energy, digestion, body composition, and hormone balance. You will build a relationship with your Coach, knowing they are there every step of the way.

Health Coaches

Macaroon pastry danish. Sweet roll 


I love sweet bonbon. Tiramisu I love apple pie. 



I love sweet bonbon. Tiramisu I love apple pie. Lollipop macaroon pastry danish. Sweet roll 


I love sweet bonbon. Tiramisu I love apple pie. Lollipop macaroon pastry danish. Sweet roll 

I love sweet bonbon. Tiramisu I love apple pie. Lollipop macaroon pastry danish. Sweet roll macaroon pastry danish. Sweet roll .


Macaroon pastry danish. Sweet roll 



Meet The Team

Jenn Cino - Founder & Lead Practitioner

Taylor Pleša - Lead Practitioner

Kathrine Jenkins - Practitioner & Health Coach

Ali Gray - Practitioner & Health Coach

Madison Ordway - Health Coach

Alyssa Wulfert - Health Coach

Jenn Cino

Jenn (B.Sc, FDN-P, CPT) took her plethora of experience and passion for functional health and fitness and created the fit + functional program after years of research and application, both personally and professionally. Watching her parents deal with multiple autoimmune diseases triggered by environment and lifestyle from a very young age, she recognized the profound impact of poor health on mental health, relationships and family life, finances and career, and beyond.

In her early 20s, despite being a dedicated gym-goer and "clean eater", Jenn began dealing with her own issues that started to mimic the downward spiral of health that she watched her parents experience. After a diagnosis of fatty liver disease, hypothyroid, Hashimotos, severe digestive dysfunction, ovarian cysts, and high-grade cervical dysplasia by the age of 24, Jenn became relentless in her pursuit to changing the narrative of her health and the health of future generations. Feeling failed by the medical system, Jenn has invested thousands of dollars and hours into her own healing and is honoured to show other women how to change the trajectory of their own lives and the lives of their families.

After Taylor's (CHN, CPT, RCPC) mother suddenly passed away in 2013, she experienced the physical and mental repercussions of the trauma that followed. Taylor leaned on exercise to cope with her heartbreak and participated in bodybuilding competitions. However, this led to a poor relationship with food and her body and Taylor began experiencing depression and anxiety.

After the birth of her second child in 2021, Taylor experienced extreme postpartum depression, anxiety, and rage. In a very dark time in her life, functional medicine took Taylor out of her nightmare and she began to heal for herself and for her family. Now, a thriving mother, wife, and Head Practitioner at fit + functional, Taylor is known and loved by her clients for her empathetic and nurturing character, backed by years of coaching experience in this field.

Taylor Plesa

After experiencing an eating disorder as a professional athlete in high school and college, Kathrine (FDN-P, MS) was plagued by gut dysfunction, chronic injuries, and hypothalamic amenorrhea for 9 years.

After quitting professional sport, Kathrine earned a Master’s degree in Health and Human Physiology and recognized many familiar health struggles in her collegiate athletes. Her research turned into passion as she dug deeper into hormonal imbalances, gut dysfunction and the microbiome, and the connectedness of all biological systems. Forgoing a thesis due to COVID, Kathrine created the first all-around health guide for women, teaching phasic eating and providing a workout routine in coordination with the menstrual cycle for optimal hormonal and physical health.

Kathrine Jenkins

Ali (FDN-P, BSN) began her career as a cardiac device nurse but discovered her true passion was outside of the hospital walls in the holistic wellness space. After being misdiagnosed with PCOS and infertility, she took a deep dive into her own health and started peeling back layers from years and years of misinformation and lack of guidance. After becoming a mom to her two little girls, she pursued functional health testing to further get to the root cause of her concerns - this is when she discovered Jenn Cino and personally enrolled in the fit+functional program. Coupling her passion with the impact the program has had on her, Ali transitioned to become an FDN-P and bless this incredible experience forward. She is beyond excited and super committed to helping her clients achieve healing from the inside out. 

Ali Gray

While working as a personal trainer at a wellness retreat, Madison (FDN-P, ACSM-EP) started becoming very ill herself and experiencing multiple symptoms that lead her on a journey to discover functional lab testing. Through these labs she found out the root causes of her chronic digestive issues, painful stomach ulcers, acne, psoriasis, & allergies. For the first time in her life, she was able to manage her PMDD and PCOS without medication, and heal from the damage mold toxins had done to her body.

Overcoming her own health challenges propelled her to start helping others do the same with their health. She continued her education in functional health and now it’s her mission to help as many women as possible heal using the power of functional medicine and holistic health practices.

Madison Ordway

Alyssa (FDN-P, B.Sc) expanded her enthusiasm for wellness by embarking on a journey through graduate-level classes in nutrition, botanical medicine and naturopathic courses, but soon found that becoming an ND wasn't in complete alignment with her vision of how she'd like to support women on their healing journey. With her heart set on functional health, she instead chose to become a Functional Diagnostic Nutrition Practitioner, with a focus and passion for holistic skincare, gut health, fertility, and more. She also has extensive experience working with pregnant moms as a birth doula. Now, she eagerly looks forward to collaborating with fit+functional clients on their wellness journeys! She resides in San Diego and is passionate about the outdoors, fitness, new food experiences and adventuring with her pup, Vanilla. 

Alyssa Wulfert

Next intake begins July 8, 2024

join the waitlist


For those looking for extensive support through functional protocols & body recomposition using lab testing and health coaching

Monthly 30 minute calls with your Health Coach
+ 2 additional calls with your Practitioner

Unlimited messaging support within the
fit+ functional app

Custom fitness program & nutrition coaching

Private community with 100+ other women

HTMA test included
GI Map paid separately to lab ($360)

Recorded lab interpretations

Custom supplement, diet, and lifestyle protocol

Complimentary access to Renew Your Energy

For those looking to take the next step in their health journey with functional lab testing & personalized protocols

Our signature 1:1 program to nourish body, mind, and soul through functional health & fitness.



Monthly 30 minute calls with your Practitioner

Unlimited email support

Lab fees paid in addition: HTMA test ($75), GI Map ($360)

Recorded lab interpretations

Custom supplement, diet, and lifestyle protocol

spots open june 3, 2024

24 week access
Pay in full: $3397
Payment plan: 6 payments of $597

24 week access
Pay in full: $2197
Payment plan: 6 payments of $397

Wondering if your symptoms are rooted in gut dysfunction before committing to 1:1?

Grab the GI Map Results & Interpretation Mini Package

Need interest-free financing or
extended payment options?

2. Select "Apply Now"
3. Choose your credit status
4. Receive instant approval
5. Accept or decline offer
6. Email Ashley at hello@jenncino.com to get set up once your card arrives


US Residents Only

Unfortunately we do not right now, however some clients have had success paying for their GI Map with their HSA/FSA, but that will be dependent on your insurance provider, not us. You can go to https://advancecarecard.com to apply for interest free payment plans.


No! We have access to functional lab testing and supplements in over 80 countries across North and South America, the UK, Europe, Asia, and Australia/New Zealand. If you want to double check for your country, please contact us using the form below.


Frequently Asked Questions

We have an alumni program that includes re-testing and access to additional labs, such as the DUTCH hormone test. If you feel like you need/want continued support, we've got you covered!

WHAT HAPPENS AFTER THe program ends?

If you have had a GI Map (Diagnostic Solutions only), an HTMA (Analytical Research or Trace Elements only), bloodwork, or a Dutch test done in the last 60 days (and have not yet started a protocol), we can use them.


Yes, you can. However, with full transparency, the fit + functional team of practitioners recommend incorporating high quality animal products for the majority of people. We will educate you on your options from an unbiased perspective, but the decision in how you eat is yours and yours alone.


is this program open to women only?

No! We work with and have worked with dozens of men and children and love being able to support them through their health and fitness journeys.


Send it in

We aim to respond within 48-72 business hours.

Thanks for reaching out!


We aim to respond within 48-72 business hours